The Content tab gives you a detailed view of what participants are spending time on, which pages they revisit, and which content sections receive little or no attention.
This helps you identify what resonates, what needs improvement, and how engaged individual stakeholders really are.
What You See in Content Analytics
The Content tab shows a combination of page-by-page performance, time spent, viewers, visits, and file activity.
1. Page & Section Breakdown
Shows every page and subsection in your Deal Room, including embedded content.
For each page you’ll see:
Time spent
How long participants viewed the page
Blue bars visualize depth of attention
Helps you identify content that buyers study carefully vs. skim
Viewed by
Number of participants who viewed the page (e.g., 2/2)
Green = high visibility
Red = no visibility
Helps you detect unseen sections that may block progress
Visits
Total number of page visits
Useful for understanding repeat viewing behavior
Preview icon
Opens that page in a preview mode
Helps you quickly inspect which content is performing well or poorly
2. Time Filters
Located at the top of the Content tab:
All time
Today
Yesterday
Custom (with calendar selector)
Filters update all page-level metrics instantly.
Use these filters to compare day-to-day activity or look back at key engagement periods.
3. Participant Filter
Use Filter by participant to see the content behavior of specific stakeholders.
This filter updates:
Time spent
Pages viewed
Visits
Most/least visited content
Download activity
Perfect for identifying which decision-makers reviewed what.
4. All Content Activity Summary
At the top of the view, you’ll see:
All page visits (total number)
Total time spent in content
Viewed by count (how many participants have viewed at least one page)
Use this for quick overall engagement benchmarking.
5. Most Visited Pages
Shows which content pages buyers visit most.
Ranked by number of visits
Time spent shown per page
Helps you understand top areas of interest
Click Content analytics → to view full breakdown
6. Least Visited Pages
Shows pages that receive little to no engagement.
Visit count = 0 or low
Time spent = 0 sec
Use this to spot overlooked pages that may require restructuring or buyer prompting.
How to Access Content Analytics
Open your Deal Room.
Click Analytics in the top navigation bar.
Select the Content tab.
When to Use Content Analytics
Use the Content tab when you want to:
Validate whether buyers reviewed key proposal content
Understand which pages drive the most interest
Identify sections that may require support or explanation
Personalize follow-ups based on what each stakeholder saw
Measure the impact of new pages added to the room