How to use Content Analytics in your Deal Room to make it easier than ever to extract meaningful insights. With clearer visualizations, smarter filters, and deeper engagement data, you can now track exactly how stakeholders interact with your content — and take smarter next steps in your sales process.
What you can do with Content Analytics
Quickly see who has viewed what, and when.
Filter by time or participant to focus on what matters.
Track detailed engagement data like page views, time spent, video views, and link clicks.
Identify which content resonates — and what’s being missed.
Filter to find exactly what you need
Use the filter bar to segment analytics by:
Timeframe (All time, Today, Yesterday, or custom ranges)
Specific participants
This allows you to zoom in on who viewed the room after you shared something important — like a business case or pricing proposal — and verify if key stakeholders have seen it.
Break down data by page and section
Easily track how each piece of content performs. For every page or section, you can see:
Time spent by viewers
Number of visits
Who viewed it (e.g. 2/2 participants)
This gives you a clear view of which parts of your Deal Room draw the most attention — and which may need a push.
Use the full content overview for deeper insights
Want to dig even deeper? The full table gives you granular analytics on:
Which pages were viewed and for how long
Which videos were watched (and by whom)
Who clicked links and how many times
Which slides in presentations were opened and reviewed
You’ll also see participation levels — so you know whether none, some, or all participants engaged with a given asset.