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Track video, link, and slide engagement in Content Analytics

Use content analytics in your Deal Room to track engagement and gain insights into customer interactions.

Content Analytics tracks more than page views. It also records which videos were watched and by whom, who clicked links and how many times, and which slides in a presentation were opened and reviewed. This article covers that media-level detail.

For the Content tab itself, including the time and participant filters and the page and section breakdown, see Content Analytics.


Media-level engagement in the full content overview

The full table gives you granular analytics on:

  • Which pages were viewed and for how long

  • Which videos were watched (and by whom)

  • Who clicked links and how many times

  • Which slides in presentations were opened and reviewed

You will also see participation levels, so you know whether none, some, or all participants engaged with a given asset.


What this tells you

  • Quickly see who has viewed what, and when.

  • Track detailed engagement data like page views, time spent, video views, and link clicks.

  • Identify which content resonates, and what is being missed.

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