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Analytics for Deal room

Add recipients, functionality and settings

Updated over a week ago

The content you share in a Deal room is a key part of the sales process. As a seller, it's essential to understand how your buyers are interacting with that content—who’s reviewing what, and when.

To make this easier and more insightful, we’ve introduced a number of major improvements to Content Analytics:

  • A redesigned and more intuitive interface

  • Flexible filtering by timeframes and participants

  • Clear daily engagement overviews

  • Quick summaries of key insights

  • Granular details for each content element

  • “Reviewed by” indicators for stakeholder validation

  • Extended tracking support for Links, Videos, and Slideshows



1. Key Features in Content Analytics

Filter Bar

The filter bar lets you view analytics based on:

  • Timeframes: Select a specific date or range

  • Participants: Focus on engagement from individual stakeholders

All widgets on the analytics page respond to the filters you set, allowing for targeted insights.

Tip: You share a business case in the Deal room and want to check whether key decision-makers have reviewed it before your next meeting. Apply a filter from the date of publishing and narrow it to the relevant participants to validate engagement.



Activity Calendar

The activity calendar provides a visual timeline of when participants engaged with content.

  • Click on a date to instantly filter all analytics by that day

  • Combine with participant filters for a tailored view of individual engagement



Page Overview Bar Graphs

The bar graphs show how much time participants have spent on each page, based on your current filters.

  • Each page is color-coded and labeled in the table of contents

  • Hover to highlight; click to drill into a specific page

  • Helpful for spotting high- and low-interest content at a glance

Summary Cards

The summary cards offer a quick overview of participant behavior across selected pages:

  • Page visits – Number of times participants navigated to the page(s)

  • Total time – Time spent viewing the content

  • Viewed by – Indicates if a page has been reviewed by all, some, or none of the participants

Click a card to get a detailed view of how each individual participant interacted with the selected content.


Page Visit Charts

These charts help you quickly identify:

  • The most visited pages

  • The least visited pages
    This gives you a clear understanding of how content is being reviewed across your selected filter range.

This table breaks down how your content has been consumed, with insights tied directly to how you’ve structured the Deal room:

Page

Section

Interactive element

You can:

  • Click into any interactive element to see individual engagement details

  • Preview a section to remind yourself what it contains


Interactive Element Tracking

  • Video elements
    Shows who pressed play and for how long they watched (only available for videos uploaded to GetAccept)

  • Link elements
    Displays who clicked the link, how many times it was viewed, and total visibility time

  • Slideshow elements
    Indicates who viewed each slide and how long they spent on each

Additional Table Columns

  • Time spent
    Total viewing time per section, also visualized in bar charts

  • Viewed by
    Easily spot which sections were seen by all, some, or none of your participants (color-coded)

  • Visits
    Total number of times a section was visited



3. How We Track Content Activity

To ensure reliable insights, it’s important to understand how we measure participant engagement.

General Tracking Logic

We track when:

  • The participant has the Deal room tab open and active

  • A piece of content is visible on screen (within the viewport)



Section Tracking

  • Total visits and time spent per section

  • Tracked only when a section is visible in the viewport

Tip: If your layout includes many short sections (e.g. one Link element per section), they may all appear in the viewport at once—especially on high-resolution screens—leading to similar visit/time stats.



Link Element Tracking

We track:

  • Number of times the link was visible

  • Time spent in the viewport

  • Number of CTA clicks



Video Element Tracking

We track:

  • Time visible in the viewport

  • Whether the user clicked play

  • Total watch duration



Slideshow Element Tracking

We track:

  • Time visible in the viewport

  • Time spent on each individual slide

Not supported for embedded slideshows (e.g., Google Slides)

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