The content you share in a Deal room is a key part of the sales process. As a seller, it's essential to understand how your buyers are interacting with that content—who’s reviewing what, and when.
To make this easier and more insightful, we’ve introduced a number of major improvements to Content Analytics:
A redesigned and more intuitive interface
Flexible filtering by timeframes and participants
Clear daily engagement overviews
Quick summaries of key insights
Granular details for each content element
“Reviewed by” indicators for stakeholder validation
Extended tracking support for Links, Videos, and Slideshows
1. Key Features in Content Analytics
Filter Bar
The filter bar lets you view analytics based on:
Timeframes: Select a specific date or range
Participants: Focus on engagement from individual stakeholders
All widgets on the analytics page respond to the filters you set, allowing for targeted insights.
Tip: You share a business case in the Deal room and want to check whether key decision-makers have reviewed it before your next meeting. Apply a filter from the date of publishing and narrow it to the relevant participants to validate engagement.
Activity Calendar
The activity calendar provides a visual timeline of when participants engaged with content.
Click on a date to instantly filter all analytics by that day
Combine with participant filters for a tailored view of individual engagement
Page Overview Bar Graphs
The bar graphs show how much time participants have spent on each page, based on your current filters.
Each page is color-coded and labeled in the table of contents
Hover to highlight; click to drill into a specific page
Helpful for spotting high- and low-interest content at a glance
Summary Cards
The summary cards offer a quick overview of participant behavior across selected pages:
Page visits – Number of times participants navigated to the page(s)
Total time – Time spent viewing the content
Viewed by – Indicates if a page has been reviewed by all, some, or none of the participants
Click a card to get a detailed view of how each individual participant interacted with the selected content.
Page Visit Charts
These charts help you quickly identify:
The most visited pages
The least visited pages
This gives you a clear understanding of how content is being reviewed across your selected filter range.
This table breaks down how your content has been consumed, with insights tied directly to how you’ve structured the Deal room:
Page
Section
Interactive element
You can:
Click into any interactive element to see individual engagement details
Preview a section to remind yourself what it contains
Interactive Element Tracking
Video elements
Shows who pressed play and for how long they watched (only available for videos uploaded to GetAccept)Link elements
Displays who clicked the link, how many times it was viewed, and total visibility timeSlideshow elements
Indicates who viewed each slide and how long they spent on each
Additional Table Columns
Time spent
Total viewing time per section, also visualized in bar chartsViewed by
Easily spot which sections were seen by all, some, or none of your participants (color-coded)Visits
Total number of times a section was visited
3. How We Track Content Activity
To ensure reliable insights, it’s important to understand how we measure participant engagement.
General Tracking Logic
We track when:
The participant has the Deal room tab open and active
A piece of content is visible on screen (within the viewport)
Section Tracking
Total visits and time spent per section
Tracked only when a section is visible in the viewport
Tip: If your layout includes many short sections (e.g. one Link element per section), they may all appear in the viewport at once—especially on high-resolution screens—leading to similar visit/time stats.
Link Element Tracking
We track:
Number of times the link was visible
Time spent in the viewport
Number of CTA clicks
Video Element Tracking
We track:
Time visible in the viewport
Whether the user clicked play
Total watch duration
Slideshow Element Tracking
We track:
Time visible in the viewport
Time spent on each individual slide
Not supported for embedded slideshows (e.g., Google Slides)